CRM guide
How to reactivate your Reapit database with AI (UK estate agents)
Reapit is one of the most widely used CRMs in UK estate agency, and that is exactly why so much value sits dormant inside it. A branch that has run Reapit for a few years is holding thousands of applicant records, old vendor enquiries and registered buyers, most of which stopped being worked the moment they went quiet. The database is not the problem. The follow-up capacity is.
This guide explains how AI reactivation works specifically with a Reapit database, and why it does not require you to change platform or retrain your team.
What is actually sitting in your Reapit database
Years of Reapit use build up a rich, structured history: applicants with stated price ranges and areas, buyers registered against requirements, past valuations and vendor enquiries, and the negotiator notes attached to each. That structure is a gift for reactivation, because the intent signals are already there. The contact told you what they wanted, when they wanted it, and what stopped them. What is missing is anyone with the time to go back through two to five years of records and pick up the conversations that are ready to restart.
Why those records go cold
It is rarely loss of interest. A buyer’s chain fell through, a vendor’s plans slipped a year, the timing was wrong, and the negotiator moved on to live stock. Reapit dutifully keeps the record, but a busy branch works this week’s leads, not a buyer who registered in 2024. Multiply that across every negotiator and you have a pipeline most agencies never see, because nobody has the hours to surface it.
How AI reactivation works with Reapit
PropertyBoost is designed to connect to the major UK CRMs including Reapit. It reads the dormant contacts already in your database, scores each one by how ready they are to move based on their history and behaviour, and opens a personal conversation on the channel they actually reply to, leading with WhatsApp where they have opted in and falling back to email and voice. For each reactivated lead it generates a short property video and a one-page advert tuned to what that buyer told you they wanted, and it runs the conversation through to a viewing booked in the right negotiator’s diary.
You keep Reapit. There is nothing to rip out, no migration, and nothing new for your agents to learn. If your Reapit set-up can export contacts, PropertyBoost can work with it, and custom integrations are scoped on the kickoff call.
What it looks like in practice
| Stage | What happens |
|---|---|
| Read | PropertyBoost ingests dormant applicant and vendor records from Reapit |
| Score | Each contact is ranked by readiness to move |
| Reach | A personal, relevant message goes out on WhatsApp, email or voice |
| Content | A property video and one-page advert are generated per lead |
| Book | The re-engaged contact is taken through to a viewing in the diary |
The honest expectation
Reactivation results scale with the size and age of your Reapit database, which is why every agency starts on a 60-day paid pilot before any longer commitment, with a performance guarantee behind it. A larger, older database usually means more buried opportunities, not fewer.
For the wider picture, see our guide to AI lead reactivation tools for UK agents, the case for working the dormant database, and how the same approach applies to an Alto database.
Book a call and we will show you what reactivation looks like on your Reapit data.
Sources
- Top 12 estate agent software in the UK (2026) — EstatAI, 2026.