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The dormant database

You chase the 10% who call in. 65% of your buyers sit dormant.

PropertyBoost re-engages them and turns dormant contacts into hot, viewing-ready buyers.

Connects to Reapit, Alto, Jupix, Vebra Alto and Dezrez.

A modern UK home a dormant buyer comes back to view

Reads the database in the CRM you already run.

  • Reapit
  • Alto
  • Jupix
  • Vebra Alto
  • Dezrez

Dead leads aren't lost. They're dormant.

Most agencies have thousands of buyers sitting in their CRM from the past two to five years. Life happened, the timing was wrong, and they stopped replying. PropertyBoost finds the ones ready to move again and reaches out with something worth reading.

65%
of a typical database has gone dormant
10%
are the active leads everyone chases
A typical agency database
Dormant buyers 65%
Active leads 10%
Cold / unworkable 25%

PropertyBoost works the 65% nobody has time to call.

Three jobs, one engine, working while your branch sleeps.

Reactivation engine

Scans your CRM, scores dormant buyers by readiness, and opens a personal conversation at the right moment over WhatsApp, voice and email. This is where the real lift is.

A bright living room a returning buyer might come back to view

Personalised content

A short property video and a one-page advert, generated for each lead from what they told you they wanted.

Inbound answering, around the clock

Answers every enquiry 24/7, qualifies intent, and books the viewing straight into the right agent's diary. Table stakes, handled.

See the flow
Reactivation engine

The instructions you've already paid for are still in your database.

PropertyBoost reads every dormant lead, scores them by readiness, and writes a message that sounds like the agent who took the original instruction. Sent over WhatsApp, voice and email, whichever the lead engages with. No template-spam. No "Just checking in!"

It runs continuously in the background. When a lead replies, the booking happens and a notification lands in your diary.

WhatsApp open rates run around 98% versus ~21% for email1, which is why we lead with it where the lead has opted in.

James Hartley
Dormant · 7 months
Live
PropertyBoost AI
Hi James, a 4-bed in Solihull just came in that matches exactly what you described. Ready to take a look?
James
Yes! We've been looking again for the last few weeks.

A property video and a one-page advert. Made for each lead.

For every dormant lead PropertyBoost reactivates, it builds two things the agent can send straight away, ordered by what this buyer actually said they wanted.

Still from a generated property walkthrough video

Short property video

30 to 60 seconds. Voiceover, room walkthrough, the features this buyer cares about framed first. Dropped into the same thread as the reactivation message.

Layout of a generated one-page property advert
One-page advert · PDF
Branded to the agency, print-ready in seconds

One-page property advert

A print-ready PDF with the headline features ordered by what this lead values. Photos tidied, the description rewritten in SEO-ready language.

And yes, it answers the phone.

Inbound is table stakes for us. PropertyBoost picks up 24/7, qualifies intent, and slots the right call-back into the right agent's diary. We mention it for completeness. The real lift comes from reactivating the database you already paid to build.

How it works

From CRM to booked viewing in four steps.

  1. 01

    Connect your CRM

    Sync your existing database in minutes. No manual data entry.

  2. 02

    AI scores your leads

    PropertyBoost spots who is ready to move from behaviour and timing.

  3. 03

    Personalised outreach goes out

    Each lead gets a message written for them, over WhatsApp, voice and email.

  4. 04

    Viewings land in your diary

    Your agents just turn up and sell. The rest is done.

Pricing

Per branch. Pilot-first.

Less than 5% of your Rightmove bill (UK 2025 ARPA ~£1,530/branch/month), recovered by your first reactivated valuation. Your Rightmove invoice keeps climbing. PropertyBoost is fixed.

From £1,500 early-bird setup (normally £4,500), then a per-branch monthly subscription. 60-day paid pilot at early-bird pricing; the 12-month commitment only kicks in when you decide to continue.

Limited-time pilot offer

Pilot agencies receive a £2,000 practical-and-secure AI adoption review at no extra cost. We sit with your team, audit the rest of your workflow, and ship a 90-day adoption plan you can actually use.

Essential

For the database

Reactivate dormant leads, personalised content, viewings into your diary.

  • CRM reactivation engine
  • Personalised property video + advert per lead
  • Inbound qualification + booking
  • Weekly performance report
  • Per-branch onboarding
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Most popular
Premium

For the whole journey

Everything in Essential, plus multi-channel outreach and the workflow review.

  • Everything in Essential
  • WhatsApp + Email + SMS reactivation
  • Custom CRM field mapping
  • Live agent handover & training
  • £2,000 AI adoption review (offer)
  • Priority support + named account lead
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We earn the second six months.

If PropertyBoost hasn't generated more booked viewings than it costs by month six, we work for free until it does. We sit on the same side of the table as your branch managers: until you're winning, we're not.

About

Built by DataTreasure. Made for UK property.

Beyond Bots. Purposeful AI. Real Boost.

PropertyBoost.ai is built by DataTreasure Ltd, a UK AI engineering company that has spent years shipping production AI for businesses where data, accuracy and trust actually matter. Practical AI for an operation that already works, not a pitch-deck demo.

Built UK-native: trained on the specifics of UK property, council tax, freehold and leasehold, and the realities of a chain. Lead reactivation is step one. Founding agencies get first access as we extend PropertyBoost across the rest of the agency operation.

  • Built by DataTreasure Ltd
  • Built & run under UK GDPR
  • Data processed in the UK & EU
  • UK-native, not a US import
A UK estate agency team at work
Founding cohort · open now

We are onboarding a small group of founding UK agencies. Being early is the advantage: founding terms, a £2,000 AI adoption review at no cost, a direct line to the team building the product, and the performance guarantee that puts the risk on us, not you.

FAQ

The questions agents actually ask.

Still unsure? Book a call and we will answer it against your database, not a generic one.

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  • What does PropertyBoost.ai actually do?

    PropertyBoost reads the dormant contacts in your CRM, the buyers and vendors who enquired in the past two to five years and went quiet, scores them by how ready they are to move, and opens a personal conversation over WhatsApp, email and voice. When a lead re-engages, it qualifies them and books the viewing straight into the right agent’s diary.

  • Who is PropertyBoost.ai for?

    UK estate agents. Sales-focused branches with a CRM database of past enquiries see the strongest reactivation results. Multi-branch agencies benefit from the per-branch pricing model.

  • Will it spam or annoy my old leads and damage my brand?

    No. PropertyBoost only contacts opted-in records, runs a finite four-touch sequence rather than endless chasing, and writes a specific, relevant message instead of a "just checking in" template. If a contact does not engage, it stops and archives them. The aim is honest relevance, which protects your brand rather than eroding it.

  • How is this different from a mail-merge or my CRM’s email blast?

    A blast sends the same message to everyone and gets ignored. PropertyBoost scores each contact by intent, writes a message tailored to what that buyer told you they wanted, sends it on the channel they actually reply to, and then handles the conversation through to a booked viewing. It is the follow-up your team would do if they had the time, run across your whole database.

  • Do I need to switch CRM or change how my branch works?

    No. PropertyBoost reads the database in the CRM you already run and books viewings into the diary you already use. There is nothing to rip out and no new system for your agents to learn. If your CRM can export contacts, PropertyBoost can work with it.

  • Which CRMs does PropertyBoost.ai work with?

    PropertyBoost.ai is designed to connect to the major UK estate agency CRMs including Reapit, Alto, Jupix, Vebra Alto and Dezrez. If your CRM exports contacts, PropertyBoost can read them. Custom integrations are scoped during the kickoff call.

  • What results can I expect, and what if it does not work?

    Results depend on the size and age of your database, which is why every agency starts on a 60-day paid pilot before any longer commitment. Our guarantee is plain: if PropertyBoost has not generated more booked viewings than it costs by month six, we work for free until it does.

  • How much does PropertyBoost.ai cost?

    Setup is £1,500 (early-bird, normally £4,500), followed by a per-branch monthly subscription on either the Essential or Premium tier. Pricing is fixed and works out to less than 5% of a typical UK branch Rightmove bill (UK 2025 ARPA ~£1,530/branch/month). Agencies start on a 60-day paid pilot at early-bird pricing; the 12-month commitment only kicks in if you decide to continue. Pilot agencies during the limited-time offer window also receive a £2,000 practical-and-secure AI adoption review at no extra cost.

  • What is the contract length?

    Agencies start with a 60-day paid pilot at early-bird pricing. The 12-month commitment only kicks in when you decide to continue, not from day one. That gives the reactivation engine time to demonstrate ROI on your dormant database before you commit longer-term.

  • Is PropertyBoost.ai GDPR compliant? Where is data processed?

    Yes. PropertyBoost.ai is built and operated under UK GDPR. Data is processed inside the UK and EU. The product treats agency CRM data as the agency’s own under a Data Processing Agreement. Full details are in the Privacy notice.

  • Who is behind PropertyBoost.ai?

    PropertyBoost.ai is built by DataTreasure Ltd, a UK AI engineering company that has spent years building production AI for data-sensitive businesses. PropertyBoost is built UK-native: trained on the specifics of UK property, leasehold and freehold, council tax and the realities of a chain.

  • You are new and have no case studies yet. Why should I trust you?

    We are onboarding a small founding cohort of UK agencies right now, which is exactly why the early-bird terms exist. Founding partners get setup at £1,500 instead of £4,500, a £2,000 AI adoption review at no cost, direct access to the team that builds the product, and a real say in the roadmap. The performance guarantee means the risk of being early sits with us, not you.

The leads are already in your CRM.

Book a 30-minute call. We'll show you what reactivation looks like on a database the size of yours.

Book a call £1,500 early-bird setup · £2,000 AI review included