CRM guide
How to reactivate your Alto database with AI (UK estate agents)
Alto is the day-to-day workhorse for a large share of UK sales and lettings branches, which means it is also one of the biggest reservoirs of unworked leads in the country. Every applicant registered, every valuation requested, every enquiry logged and then left when the timing was wrong is still in there. The agency paid to build that database. Almost none of it gets a second touch.
This guide covers how AI reactivation works with an Alto database specifically, and why it sits alongside Alto rather than replacing it.
What is sitting in your Alto database
An established Alto branch holds a deep history of applicants and their requirements, registered buyers, past vendor valuations, and the activity trail attached to each. The intent is recorded; what is missing is the time to act on it at scale. The records that matter for reactivation are precisely the ones a busy branch stops looking at: the buyer who registered eighteen months ago, the vendor who asked for a valuation and then went quiet.
Why those records go cold
Alto keeps everything, but people work live priorities. A negotiator who is fielding today’s portal enquiries and chasing this week’s chains is not going to trawl back through two years of dormant applicants, and no branch has the headcount to do it manually. So the records simply age. The interest was real; the follow-up capacity ran out.
How AI reactivation works with Alto
PropertyBoost is designed to connect to the major UK CRMs including Alto. It reads the dormant contacts already in your Alto database, scores each by readiness to move, and opens a personal conversation on the channel the contact actually answers, leading with WhatsApp where they have opted in and falling back to email and voice. For each reactivated lead it generates a short property video and a one-page advert matched to their stated preferences, then carries the conversation through to a viewing booked in the right agent’s diary.
Nothing about how your branch runs Alto changes. There is no migration, no second system for your team to learn, and no disruption to your live workflow. If your Alto set-up can export contacts, PropertyBoost can work with it, with any custom integration scoped on the kickoff call.
What it looks like in practice
| Stage | What happens |
|---|---|
| Read | PropertyBoost ingests dormant applicant and vendor records from Alto |
| Score | Each contact is ranked by readiness to move |
| Reach | A personal, relevant message goes out on WhatsApp, email or voice |
| Content | A property video and one-page advert are generated per lead |
| Book | The re-engaged contact is taken through to a viewing in the diary |
The honest expectation
How much you get back depends on the size and age of your Alto database, which is why every agency starts on a 60-day paid pilot with a performance guarantee before committing further. The older and larger the database, the more dormant opportunity there usually is to surface.
For the wider picture, see our guide to AI lead reactivation tools for UK agents, the case for working the dormant database, and how the same approach applies to a Reapit database.
Book a call and we will show you what reactivation looks like on your Alto data.
Sources
- Best AI CRM for estate agents in 2026: five platforms compared — Street.co.uk, 2026.